To make the sesame oil, he bought the best sesame seeds and to get a smooth flavor and rich aroma, he roasted it at a low temperature.
Okchun Foods started in 1979 as a little sesame oil store in the Yeongcheon market in Seoul. The founder and CEO operated the shop with his family (especially with his wife). At the time there were a couple other sesame oil stores in the market and they all depended on the business of the people coming in and out of the market.
First, they bought a used car. (At the time, not too many people had a car.) After which they started to deliver sesame oil to New Core department stores (Present day Kim’s Club).
During the IMF economic crisis from 1998~2001 in Korea, the department store went bankrupt and the president of Jeon Deokjin also took a heavy blow. To make matters worse, the landlord told them to vacate the building. (At the time, I was a college student.) It was a difficult time for him but he did not give up.
The president of Jeon Deokjin bought some land in Paju (near Seoul) and built a factory there. Through the help of a New Core executive, he was able to sell to Home Plus (Korea’s discount Tesco store). Sales climbed to 100 million won a month, which was quite a dramatic change for him.
After a few years, Jeon Deokjin’s president was determined to launch high-quality luxury sesame oil made from domestic sesame. It was quite successful. This was ”Jeon Deokjin sesame oil”He thought about putting his own name on the product like how the bakery he often went to got its name. To make the sesame oil, he bought the best sesame seeds and to get a smooth flavor and rich aroma, he roasted it at a low temperature. He did his best to make the highest quality sesame oil and will continue to do so.
Jeon Deokjin president’s second son, Jeon Jongbae
Jeon Deokjin
Jeonga Gojib
It is a NPB (National Private Brand) and a private brand while being an E-land PB product.
The homepage does not sell products. Purchases can be made at the store.
Store-NC department store, Kim’s Club, 2001 Outlet
Before Jeon Deokjin became a brand name product it was said that it was a true and uncompromising family brand.
Jeon Deokjin’s brand is made through its consistent ingredients.